Digital Marketing Point Pricing: Sample Playbook Plan

At Chatter Buzz, we implemented Point Pricing to ensure that our clients get the full value of every dollar spent, regardless of how much time it takes to deliver. No more running hourly billing that 98% of most agencies today charges. 

Each task or deliverable within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. Points provide total transparency into pricing, progress, performance and resource allocation.

Our PlayBooks are organized by campaigns and projects, and campaigns can be easily scaled up or down based on conservative, moderate or aggressive performance goals.

So what do 300 points get you?

Fill out the form to the right to download an example of a vertical market lead generation campaign.