CLIENT INTRODUCTION
Formed in 2013, CommonWell Health Alliance is a not-for-profit trade association, with its members representing a broad range of healthcare companies that work together to create universal access to healthcare data. The Alliance is open to health suppliers and providers who are committed to making patient data available to health providers regardless of where care occurs.
THE CHALLENGE
Commonwell was looking to secure a full service digital marketing partner to create an online experience that aligns with the innovative brand CommonWell, while ensuring that it stays reflective of a not-for-profit entity. In addition, they wanted to maintain a cohesive brand experience across all online mediums that allows for easy content management, updates, and delivery.
OUR APPROACH
Based on the organization's needs, Chatter Buzz developed a custom website with an easy-to-use content management system. We also recommended Zoho CRM as their digital CRM platform to automate lead flow and content automation.
CUSTOM WEB DEVELOPMENT
CUSTOM WEB DEVELOPMENT
CUSTOM WEB DEVELOPMENT
LANDING PAGE DEVELOPMENT
Chatter Buzz developed a landing page to share strategic messaging and an agenda for activities at HIMSS. The page contained a call to action to “RSVP” to one of CommonWell’s sessions at HIMSS. Those who RSVP’d provided their contact information, which was then stored in their CRM.
CUSTOM APPLICATION DEVELOPMENT
In addition, we also created a custom interactive map where attendees could input their zip code to show that they wanted interoperability. This tied into CommonWell’s larger #GotInterop campaign. A landing page was created to support the interactive map and capture data to be stored in CommonWell’s new CRM system.
MARKETING AUTOMATION
To expand our reach, we created traditional print advertisements in magazines and newspapers that targeted our main
audience of women with children. While some are skeptical about the ROI potential of print advertising, we selected publications that
are proven to have a high conversion rate.
The investment was well worth it!
THE RESULTS
During the month of HIMSS15, CommonWell Health Alliance saw a 22% increase in traffic from HIMSS14. New visitors accounted for 71% of their website traffic during this time. More than 4% of the website traffic took action on the new website.
The interactive map for the #GotInterop campaign received a total of 140 submissions, with contact information included in more than a third of those submissions. In spring 2015, Chatter Buzz won the bronze Digital Health Award in the website category.
22%
200000
